<h1><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;; color: black;"><strong><span></span></strong></span><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;; color: black;"><strong><span> <span style="color: #ff0000;"> </span></span><span style="color: #ff0000;">South Asian Women Filmmakers Reshaping Their Identities</span></strong></span></h1>
<p class="MsoNormal" style="margin-top: 12pt;"><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;; color: black;"><strong><span> </span>9 Women Filmmakers</strong></span></p>
<p class="MsoNormal" style="margin-top: 12pt;"><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;; color: black;"><strong><span> </span>16 Extraordinary Films</strong></span></p>
<p class="MsoNormal" style="margin-top: 12pt;"><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;; color: black;"><strong><span> </span>From 7 Countries</strong></span></p>
<p class="MsoNormal" style="margin-top: 12pt;"><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;; color: black;"><strong> 1 North America Premiere, 6 East Coast premieres, 4 NJ Premieres</strong></span></p>
<p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><span style="font-size: 12pt; font-family: Arial;"><strong>Opening Night film <em>MIRCH</em></strong></span><span style="font-size: 12pt; font-family: Arial;"><strong></strong></span></p>
<p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><span style="font-family: Arial;"><strong>A STAR-STUDDED MASTERWORK with Konkona Sen Sharma, Raima Sen,</strong></span><span style="font-size: 12pt; font-family: Arial;"><strong> Boman Irani</strong></span></p>
<p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><span style="font-size: 12pt; font-family: Arial;"><strong>NOT TO BE MISSED</strong></span><span style="font-size: 12pt; font-family: Arial;"></span></p>
<p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><span style="font-size: 12pt; font-family: Arial;"><strong>WATCH IT FOR FREE ONLY AT NJISACF</strong></span></p>
<p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><span style="font-size: 12pt; font-family: Arial;"><strong>Festival Centerpiece  <em>LIFE GOES ON</em></strong></span><span style="font-size: 12pt; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: Arial;"><strong> </strong></span><span style="font-family: Arial;"><strong>Memorable performances by Sharmila Tagore, Soha Ali Khan, Om Puri, Girish Karnad</strong></span><span style="font-size: 12pt; font-family: Arial;"><strong><span> </span></strong></span><span style="font-size: 12pt; font-family: Arial;"></span></p>
<p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: Arial;"><strong> WATCH IT FOR FREE ONLY AT NJISACF</strong></span><span style="font-size: 12pt; font-family: Arial;"></span></p>
<p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><span style="font-size: 12pt; font-family: Arial;"><strong>Closing Night film<em> COOKING WITH STELLA</em></strong></span><span style="font-size: 12pt; font-family: Arial;"></span></p>
<p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><span style="font-size: 12pt; font-family: Arial; font-variant: small-caps;"><strong>A Delicious Comedy written by <em>DE</em></strong></span><span style="font-size: 12pt; font-family: Arial;"><strong><em>EPA MEHTA</em></strong></span><span style="font-size: 12pt; font-family: Arial;"></span></p>
<p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-family: Arial;"><strong> A BRAVURA PERFORMANCE BY <em>SEEMA BISWAS</em></strong></span><span style="font-family: Arial;"><strong> OF THE BANDIT QUEEN FAME</strong></span></p>
<p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><span style="font-size: 12pt; font-family: Arial;"><strong>WATCH IT FOR FREE ONLY AT NJISACF</strong></span></p>
<p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><span style="font-size: 12pt; font-family: Arial;"><strong><em>YASMIN</em></strong></span></p>
<p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 10pt; font-family: Arial;"><strong>An award-winning performance by the Emmy award winner <em>ARCHIE PANJABI</em></strong></span><span style="font-size: 12pt; font-family: Arial;"><em> (the primetime TV serial THE GOOD WIFE) </em></span></p>
<p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><span style="font-size: 12pt; font-family: Arial;"><strong>WATCH IT FOR FREE ONLY AT NJISACF</strong></span><span style="font-size: 10pt; font-family: Arial;"><strong></strong></span></p>
<p class="MsoNormal" style="margin-top: 12pt;"><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;; color: black;"><strong><span> </span></strong></span></p>
<p class="MsoNormal" style="margin-top: 12pt;"><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;; color: black;"><strong>New Jersey Independent South Asian Cine Fest (NJISACF), 2010, </strong></span><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;; color: black;">is all about women; their lives, journeys and achievements. This precocious spectacle presents South Asia’s most radical, crucial and underrepresented voices. The festival features a mélange of avant-garde documentaries, mindboggling shorts and a dynamic selection of feature films that evince exuberance, resilience and imperium of the South Asian cinema. <strong>NJISACF 2010 </strong></span><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;; color: black;">through its dynamic ensemble of movies<strong> </strong></span><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;; color: black;">wants to bring to the fore, a new perspective about South Asian women in cinema, who are breaking free from the shambles of culture, religion and sexuality; these women are challenging common perceptions and converging towards an affirmation of identity and rights. </span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;; color: black;"><strong>Quote</strong></span><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;; color: black;">: <strong>Sakti Sengupta, Director, NJISACF</strong></span><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;; color: black;">: “There exists a body of recent films by women filmmakers and screenwriters working in the UK, Canada, and the US, and representing South Asian communities and subjectivity in the West. It is a culturally hybrid cinema, which actively locates itself between Hollywood and Bollywood. The diasporic South Asians are not merely assimilating to their host cultures but they are also actively reshaping them through their own, new voices bringing new definitions of identity.”</span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;;">This year <strong>NJISACF 2010</strong></span><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;;"> brings a cinematic extravaganza from nine women filmmakers, with 16 features, shorts and docs from seven countries on <strong>October 29 and 30 at Big Cinemas, 1655 OAK TREE ROAD</strong></span><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;;">, <strong>Edison, New Jersey</strong></span><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;;">. For more information visit: <strong><a href="http://njisacf.org">www.NJISACF.org</a>.</strong></span><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;;"><sup></sup></span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;;">On Friday October 29, the festival opens with the <strong>New Jersey premiere</strong></span><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;;"> of the new yet-to-be-released film <span style="color: black;"><strong>“Mirch”</strong></span><span style="color: black;">, a masterwork and collage of four short stories about women's empowerment and rights, and gender equality starring Indian heartthrobs <strong>Konkona Sen Sharma</strong></span><span style="color: black;"> and <strong>Raima Sen</strong></span><span style="color: black;">.</span><span style="color: red;"></span></span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;;">Come join us also on Saturday October 30, as we showcase the New Jersey premiere of yet another unreleased film <strong>“Life Goes On”</strong></span><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;;"> starring <strong>Sharmila <span style="color: black;">Tagore</span></strong></span><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;; color: black;"> (Satyajit Ray’s much-celebrated heroine from the Apu Trilogy), East Coast premiere of <strong>“Cooking with Stella” </strong></span><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;; color: black;">co-scripted by the Oscar-nominated (for her film “Water”) Canadian woman filmmaker <strong>Deepa Mehta, </strong></span><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;; color: black;">and<strong> “Yasmin”</strong></span><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;; color: black;">, where <strong>Archie Panjabi</strong></span><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;; color: black;"> (Emmy Award winning actress from the primetime series <strong>The Good Wife</strong></span><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;; color: black;">) shows what it’s like being a Muslim and an Asian woman in a post 9/11 world, and documentaries like<strong> “Beyond Women’s Stereotypes”</strong></span><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;; color: black;"> featuring Booker Prize winning author of <em>GODS OF SMALLL THINGS</em></span><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;; color: black;"> <span> </span><strong>Arundhati Roy</strong></span><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;; color: black;">, <strong>“Dishonored”</strong></span><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;; color: black;"> the heart-rending story of the gang-raped Pakistani woman <strong>Mukhtar Mai</strong></span><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;; color: black;"> (she won the Woman of the Year Glamour magazine award in 2005).</span><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;; color: red;"></span></p>
<p class="MsoNormal" style="margin-top: 12pt;"><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;;">Where thought leaders, filmmakers, film personalities and scholars meet, exchange of ground breaking discussions ensue. <strong>NJISACF 2010</strong></span><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;;"> will host two panel discussions; <strong>Changing Representations of Women in South Asian Cinema</strong></span><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;;">, and <strong>South Asian Women reshaping their identity: A discussion on South Asian diasporic women filmmakers</strong></span><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;;">, along with Q &amp; A sessions after each film screening. </span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;;">Women filmmakers, and especially, South Asian women filmmakers, from South Asia and the South Asian Diaspora, are one of the most under-represented in the history of cinema, at film festivals and at all other exhibition venues. Women’s film festivals are only about 2% of more than 5,000 film festivals held in North America. And, how many South Asian Women’s film festivals are there in North America? We counted about 3 only! </span></p>
<p class="MsoNormal" style="margin-top: 12pt;"><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;;">The <strong>NJISACF</strong></span><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;;"> is presented by the <strong>Asian American Film and theater Project</strong></span><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;;">, a 501(c)(3) tax exempt non-profit arts organization. The organization promotes and recognizes the talents of the new, the established, the underrepresented, the best and the brightest Independent South Asian filmmakers from across the globe.</span></p>
<p class="MsoNormal" style="margin-top: 12pt;"><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;;">Pls contact:</span></p>
<p class="MsoNormal" style="margin-top: 12pt;"><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;;">Sakti Sengupta (Festival Director)</span></p>
<p class="MsoNormal" style="margin-top: 12pt;"><a href="mailto:asamfilmtheater@yahoo.com"><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;;">asamfilmtheater@yahoo.com</span></a><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;;"></span></p>
<p class="MsoNormal" style="margin-top: 12pt;"><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;;">732-310-0236</span></p>

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<p class="MsoNormal" style="margin-top: 12pt;"><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;;">Neha Mahajan (Marketing Co-ordinator)</span></p>
<p class="MsoNormal" style="margin-top: 12pt;"><a href="mailto:nehamaha@gmail.com"><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;;">nehamaha@gmail.com</span></a><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;;"></span></p>
<p class="MsoNormal" style="margin-top: 12pt; text-align: center;"><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;;">732-500-8844</span></p>

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