amitava noticed city turned city billboards skyline viewed roads plastered huge hoardings lower hide squalor directly displays luxury apartments hang directly shack dwellings advertisements purified drinking water cast shadow polluted cesspools byproduct cleaning washing shanty dwellers displays fancy snacks beverages frowning directly people live dollar advertisers point placing billboards meant pedestrian polloi view displays distance riding automobile addition billboards calcutta tradition roadside walls building facades covered paper posters level passers billboards gaining prominence population calcutta climbing exponentially posters benefit politicians seeking votes cheering attend huge rally protesting government recognize people afford vote election time care protesting abysmal protest power opposition party wrong establishment public platform chance heard ruling party protests action denounce huge rallies-everyone negating posters budget bengali movies owning intellectual middle class calcutta watches bills miracle herbal medicine promises cure sexual dysfunction offering year computer education assurance possibly placement america abundance level masses educations major industry calcutta revenues generated education business substantial surprisingly advertisements inviting enrollment sprawling high priced private schools ubiquitous professional business technical colleges subjects reserved billboards calcutta billboards quite fascinating intriguing advertising campaigns start teasing questions aimed generating curiosity viewers minds assuming answers forthcoming shortly people start speculating guess product promoted raises curiosity interest marketing strategy recently billboard introducing unknown merchandise city question posed bengali eyes tearing likeness renowned writer sunil ganguly looming large ganguly wore grim sorrowful slightly disheveled hair concern panacea ganguly thinker author coming referring netai massacre civilians marxist communist cadre cadre calcutta political parlance euphemistically means strong-armed goons recommending throwing power political advertisement knowing political inclination correct answer writers playwrights artists political affiliation patronage dare mess ganguly's distress surely high cost moog eighty rupees potatoes sold forty rupees kilogram billboards line sight folks finding hard food table out-of-reach prices blinding pollution causing burning eyes spend money empathize fellow citizens thought finally settled premise ganguly publishing tragic make bengalis quite forward ganguly powerful writer acclaimed current throng bengali authors wait long answer added billboards brand mustard surely make bengalis ganguly promised pungent smell aroma ganguly claimed irritate sinuses brand mustard enjoy cooking mustard shedding tears time exciting conceded monounsaturated fatty acids high uric acid mustard minor distraction cholesterol good pharmaceutical companies vested interest sell statin drugs trust celebrity novelist qualified brand ambassador makes people widely successful revered novelist business make people laugh exception person knew mustard mother eternal peace cooked mustard time knew relieve congestion rubbing warm mustard chest water mustard hair nourishment shed tear time standard judging efficacy cooking introduced tear index imagine convenient sarshe-ilish loving bengalis compare good cooking not-so-good reading packaging ganesh brand claims milliliters tears cooking product undone emami brand post milliliters packaging reveals time numerous fans followers world ganguly cooks occasional meal enjoying hand sentimental mustard moments trivialization bengali ethos evoking grave sentiments population ironically banality mustard prolific writer opposite astute socio-political representation literature sounds inconsonant give credit compassion understanding fellow bengalis chaos privations killing banditry bengalis feelings emotions left acceptance ugly cruel life stopped empathizing eyes permanently dried tear timely prodding billboard brings 